1Guidelines for Use of the SpamAssassin Trademark
2
3The goal of these guidelines is to minimize the likelihood that email
4users and other relevant readers will be confused as to the relationship
5between the licensees of the SpamAssassin(tm) technology, and the project
6itself.  The Apache Software Foundation has acquired the trademark and
7will be taking the appropriate steps to protect the valuable goodwill that
8has developed under the SpamAssassin mark.
9
10What do these guidelines cover?
11
12These guidelines explain how you can use the trademark SpamAssassin to
13refer to the SpamAssassin software as required for reasonable and
14customary use in describing the origin of the software and reproducing
15the content of the NOTICE file.  All such use is at your own risk.
16Without advance written permission from the Apache Software Foundation,
17you may not use the SpamAssassin trademark, logos, or artwork for any
18other purpose.  Under no circumstances may you use SpamAssassin in or as
19part of a product, service, company, domain, or other name, or in any
20slogan, tag line, promotional campaign title, advertising hook, or meta
21tag.  If you have any concerns about whether your plans might conflict
22with these guidelines, please contact the Apache Software Foundation at
23<human-response@apache.org>.
24
25What are the rules?
26
27Proper use of the SpamAssassin trademark is simple: (1) stylize the mark
28properly, (2) use it in a grammatically appropriate way, (3) use the (tm)
29marking and attribute ownership in the fine print, and (4) avoid any
30misleading usage.  The following paragraphs provide additional detail on
31these four steps.
32
33(1) Stylization of the SpamAssassin mark.
34
35SpamAssassin should always be written in mixed case with the initial S and
36the first A in assassin in capital letters, and the other letters in
37lowercase type.  There is no space between "Spam" and "Assassin".
38
39(2) Grammatically Appropriate Use of the SpamAssassin mark.
40
41A trademark is used correctly when the word "brand" would comfortably fit
42between the mark and the following word.  "SpamAssassin [brand] software"
43and "SpamAssassin [brand] technology" are correct uses; "SpamAssassin
44[brand] will intercept" is not.  A trademark is an adjective that should
45be followed by an appropriate generic term.  It may be cumbersome to
46always make technically correct use of the SpamAssassin trademark, but you
47should do so the first time you refer to the mark and as often as possible
48thereafter.
49
50Because a trademark is an adjective, it should never be used in a
51possessive form ("SpamAssassin's") or made plural ("SpamAssassins") or
52used as a verb.  You also should not create new forms of the trademark
53("SpamAssassinate").  Consistency in repetition helps make a mark more
54memorable, and will promote the success of the SpamAssassin project.
55
56(3) Markings and Fine Print.
57
58The appropriate marking to use with SpamAssassin is the (tm) symbol
59(&#153;).  At the bottom of the page in which SpamAssassin is referenced,
60you should add the statement "SpamAssassin is a trademark of the Apache
61Software Foundation".
62
63(4) Avoiding Misleading Use.
64
65The SpamAssassin mark must never be used to imply that the Apache Software
66Foundation or the SpamAssassin project wrote, tested, endorses, or
67approves any particular third party product.
68